Our Founder

Mr. Michel FIRINO-MARTELL who has been in the wine and spirit business for 23 years has founded a super-premium wine and spirits merchant house (negociant) “Elite Selection Company” in 2006 focusing mainly on very old vintages, fine wines and limited edition spirits.

Since 1994, Mr. M Firino-Martell had always put all his roots and deep passion to sell and represent his family product that was Martell cognac in the United States, Latin America and mainly in Asian markets.

His family sold the Martell Company to Seagram group in 1988. In December 2001, the Martell brand was purchased by the Pernod-Ricard Company.

At the end of 2002, after working successively for both groups mainly in Asia, he decided to join other family businesses that focused above all on the “terroir” aspect of wines and spirits.

Today, he still brings the same rigour and the same depth as a negociant to sell a great selection of classified growth of Bordeaux, top Burgundy domains, others French domains and limited edition spirits.

For him, nothing else is as important as tradition, savoir-faire and quality.

The best selection is our guarantee